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LINE & CRM

Loyalty CRM, inside LINE

Points, rewards and alerts in the chat app members already use.

What's LINE? Thailand's most-used chat app, like WhatsApp in Australia. A LINE Official Account is a business profile on it.

Service

Loyalty CRM

Platform

LINE OA, LINE MyCustomer, The 1 CRM

Delivered by

Unicat, Thailand

What we delivered

• Linked each LINE user to their loyalty account by mobile number
• Points and purchase history in LINE
• Chatbot to search rewards
• LINE alerts when points are earned or redeemed
• Audience segments from The 1 CRM, mapped to LINE users
• LINE OA setup and project management
• Go-live with the client's IT team
• One month of support after launch, plus handover training

Results and screenshots coming soon.